Creative Project Management
Company: IMPT!
Area: Creative Operations
Focus: Fashion
Approach: Hybrid
PM Platform: Trello + Google Workspace
Team Size: 1 to 4
Description: START was part of IMPT! first collection. In collaboration with SEBRAE`s accelerator program for Social Businesses. The focus was to expand our sales for a multi-brand store by amplifying the brand product mix. Project Management and Creative Direction of the whole collection, directing the process, decisions, and execution.
Outcomes:
- 1 Wholesale Catalog delivered
- 1 Photoshoot delivered
- 4 fashion products designed and developed
- New end-to-end manufacturing and procurement process delivered.
- Strategic national stores mapped and connected.
START Collection
Company: IMPT!
Area: Creative Operations
Focus: Fashion
Approach: Hybrid
PM Platform: Trello + Google Workspace
Team Size: 5 to 9
Description: International Collaboration with First Twelve, a growing brand in the U.S., and fell in love with IMPT history. A high-end t-shirt inspired by the soccer jerseys of the 90s was designed and produced in collaboration. This was the first International Collab of IMPT. The Product Concept and Collaboration Campaign was developed in partnership with the i53 agency.
Outcomes:
- Design and Development of a high-end T-shirt delivered.
- 25 exclusive products produced in collaboration.
- Social Media Campaign concluded.
- An e-commerce Campaign delivered.
- 1 photoshoot delivered.
- 2 partnerships delivered.
International Collab
with First Twelve
Company: IMPT!
Area: Business Event / Marketing
Focus: Fashion
Approach: Hybrid
PM Platform: Trello + Google Workspace
Team Size: 5 to 9
Description: The CenáRIO Criativo event was an IMPT project in the RIO CRIATIVO Incubator coworking residency. The event was organized with two other resident fashion brands (MILAN Studio and Abanda). Focused on the Rio scene of positive impact fashion, we invited “Cariocas” fashion entrepreneurs and scholars to talk and discuss the social and environmental impact, such as Fabrício Oliveira (Fowler), Felipe Piragibe from (NAIAH), Thais Vieira (Think Blue), Mirella Rodrigues (Think Blue), and Paloma Barreto (Zahira). The company TRENDNOTES was the mediator of the Open Talk.
Outcomes:
- Event co-creation concluded.
- Event plan delivered.
- Event Branding and Visual ID delivered.
- Divulgation of the event concluded.
- Event guest speakers curation delivered.
- Event logistic management delivered.
- Event execution concluded successfully.
- Community building and audience contact gathering after the event concluded.
CenáRIO Criativo (Collaborative Event)
Company: IMPT!
Area: Creative Operations
Focus: Fashion
Approach: Hybrid
PM Platform: Trello + Google Workspace
Team Size: 10 to 14
Description: UNIT was IMPT's second collection, it was 100% collaborative with other 5 local brands from Rio de Janeiro and São Paulo. Project management and creative direction of the whole collection were delivered. From workflow, collaborative decision facilitation, and full collective execution collaboratively with the other brands (Pormenor, Voltz, TND, Mig). Marketing and PR support in collaboration with i53agency.
Outcomes:
- 4 brand collaborations into a single cohesive collection delivered.
- 5 sneaker customs collaborations design, sourced, and production concluded.
- 1 Hoddie collaboration model design and production concluded.
- 3 t-shirt models collaboration design and production concluded.
- 5 jeans jackets customs collaborations design, sourcing, and production concluded.
- 5 partnerships delivered.
- Collection Social Media Campaign concluded.
- Collection e-commerce photoshoot delivered.
- PR campaign with the main brazil`s streetwear portals concluded.
- 120 end products delivered.
UNIT Collection
Change Management
Company: IMPT!
Area: Business Operations
Focus: Fashion/E-commerce
Approach: Hybrid
PM Platform: Trello + Google Workspace
Team Size: 1 to 4
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Description: Operational change and internationalization process, and rebranding of IMPT. The project goal was to position the brand in the international high-fashion streetwear market by the end of the semester. To enhance positioning, the B Corp Certification was added to the scope and became the main source of international positioning success, surpassing the local positioning.
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Outcomes:
- Multilingual and multi-currency e-commerce design and development delivered.
- B Corp Certification concluded.
- Export certification concluded.
- Increase in quality standards of the physical products delivered.
- Exportation process to the United States streetwear market delivered.
- New branding and positioning concluded.
Business
Internationalization
Company: IMPT!
Area: Marketing/ Branding
Focus: Fashion
Approach: Hybrid
PM Platform: Trello + Google Workspace
Team Size: 1 to 4
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Description: The IMPT rebranding, project was made in partnership with i53agency. Lucas Penido (an awarded streetwear pioneer) directed the new strategies. Victor Hugo Ramos was responsible for all processes of high-level approval and change execution into the company operations in a few months.
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Outcomes:
- New IMPT Branding and Identities concluded.
- New IMPT Communication Approach delivered.
- New website/ e-commerce design and development delivered.
- New Social Media Strategy delivered.
- "De Olaria para o Mundo" Campaign concluded
- New Collection Editorial delivered.
Rebranding
Company: IMPT!
Area: Business Operations
Focus: Sustainability
Approach: Hybrid
PM Platform: Trello + Google Workspace
Team Size: 1 to 4
Description: The Rio+B Laboratory corresponds to a series of free meetings between the selected businesses responsible for the project. The Lab aims at the organizational and personal development of companies and people involved in the process. Leading the participation of IMPT in the Lab, it turned out to be a Management and organizational change project leading to delivering possible immediate changes and mapping out future improvements committed to making a better positive impact.
Outcomes:
- IMPT`s B Impact Assessment concluded.
- Governance improvements implemented.
- Implementation of Sustainable inputs into the production mapped and planned.
- B Corp Certification path mapped and planned.
- The ESG masterclass concluded.
- Rio`s B Corps Networking concluded.
- B Corp Certification concluded 4 years later.
Sustainability Change with Lab Rio+B
Social Impact Project Management
Company: IMPT!
Area: Social/Cultural Impact
Focus: Social/Cultural Impact
Approach: Hybrid
PM Platform: Trello + Google Workspace
Team Size: 1 to 4
Description: This was the second IMPACT Project, part of IMPT`s mission, the social project done after the lifecycle of each collection. This project was more cultural-focused, helping the upcoming local artist Nyl MC to launch and develop his EP "Natural do Mundo". Project management of content production, creative planning, and branding.
Outcomes:
- EP Concept Branding ID Visuals delivered.
- EP Concept Productions delivered.
- EP Production funded.
- The "Natural do Mundo" EP concluded.
- 3 Singles Covers delivered.
- 1 EP Cover delivered.
- 5 partnerships delivered.
- 4 music videos delivered.
Social IMPACT Project #2 (Collection UNIT)
Company: IMPT!
Area: Social Impact
Focus: Social Impact
Approach: Hybrid
PM Platform: Trello + Google Workspace
Team Size: 1 to 4
Description: This was the first IMPACT Project, part of IMPT`s mission, the social project done after the lifecycle of each collection. This project helped an NGO called SETA to develop its online and digital presence through a new website and an institutional video (in partnership with MAIRARÊ, a social business,).
Outcomes:
- IMPT Social Impact KPIs delivered.
- Social Impact project funded.
- NGO website design delivered.
- NGO website development delivered.
- NGO blog portal creation delivered.
- NGO team digital training concluded.
- SETA institutional video delivered.
Social Impact Project #1 (SETA)
Marketing Project Management
Company: IMPT!
Area: Marketing
Focus: Fashion
Approach: Hybrid
PM Platform: Trello + Google Workspace
Team Size: 1 to 4
Description: IMPT`s project in the RIO CRIATIVO Incubator coworking residency. The project was conducted in collaboration with the UK organization Social Starters by an English marketing consultant. Online market research to connect the brand to the target audience and understand who they are and how they buy.
Outcomes:
- New brand marketing assumptions delivered.
- Target Audience`s research via Online Survey delivered.
- Data about the Target audience's preferences and habits gathered.
- Relevant subject matter International Exchange concluded.
- A Final Report and Final Presentation delivered.
Marketing Research with Social Starters
Company: LEMOBS
Area: Marketing
Focus: Information Technology
Approach: Agile
PM Platform: Trello + Google Workspace
Team Size: 5 to 9
Description: Development of institutional video portfolio for commercial purposes. To deliver SIGELU (management system offered by the company) product 4 modules videos, and 1 institutional video. Marketing and Audiovisual project management leading the concept, pre-production, schedule, production, content, recording direction, and video editing operations.
Outcomes:
- Development of Video Concepts delivered.
- Recording Schedule delivered.
- Audiovisual Operations Plan and Creation delivered.
- 5 studio sessions concluded.
- Video content plans and scope delivered.
- Editing quality standards archived.
- Lemobs Institutional Video delivered.
Institutional Video Portfolio
Business Startup Project Management
Company: PM! Agency
Area: Research/R&D
Focus: Creative Project Management Services
Approach: Hybrid
PM Platform: Trello + Google Workspace
Team Size: 1 to 4
Description: This project was market research made during my time in the US in Fall 2019. The purpose was to learn more about the art media and entertainment industry and also know how to build a business that offers the best-fit services of creative project management for creative small businesses.
Outcomes:
- Roadmap of New York City Art scene concluded.
- Development of the Music Industry essential knowledge concluded.
- Profile Identification of the most relevant creative small businesses in the US concluded.
- Evaluation of the average level of maturity of the marketing and communications of creative small businesses in the US concluded.
- Gathered the new generations' preferences in arts and entertainment in the US's largest cities.
Market Research
